Gender versus race all over again. John McCain picked a female (and a Governor) to be his running mate.
Alaska's Governor Sarah Palin is the youngest Governor of Alaska. Now we have two people from the non-contiguous USA on the tickets vying for the White House. Obama (from Hawaii) and Palin (from Alaska).
Palin is a Governor, with executive branch experience, and brings a non-legislative approach to the race, since all three remaining males are Senators. But I am not sure if having a white female (and a virtual unknown) is going to persuade white women (possibly Hillary supporters -- or whatever is left of them) to vote Republican instead of a man. Since it will still be a man at the top job . . .
I would've preferred Romney. But McCain was afraid of the same thing Obama was not. The upstaging issue . . . But why was Tom Ridge overlooked?

